I want to begin by saying that I truly believe that Cooking Matters is the best campaign to end hunger in the United States. It is a national program by Share Our Strength, which partners with local nonprofits to provide six-week long hands-on cooking and nutrition courses for low-income participants. In Ohio, Local Matters is the only organization to run the program. They have classes hosted throughout Columbus, with eyes to expand. While the program exists within a larger capitalist context and falls victim to the nonprofit industrial complex, it is still first in its class as an anti-poverty strategy inside the system.
Inside the system. That is exactly the downfall of the program, which is funded nationally by two of Corporate America’s most despicable: Wal-mart and ConAgra. I don’t intend this post to be a discussion of Wal-mart‘s well-documented abuse of their workers, nor ConAgra‘s history of deceiving the public about their products. Each of those links is a different example, and there are many more to be found via your favorite search engine. I’m even one of those people who is a bit skeptical of the alarmist propaganda concerning GMO- and conventionally-grown foods (though I still buy organic), but as much as the next eco-conscious anti-capitalist, I’m wary of Big Ag. Perhaps there will be another post about them later; however, in the meantime, I’m going to assume general agreement. (And I’m not going to tolerate any derailment in the comments section over this. Respectful conversation, yes. Liberal conspiracy-theorist mud-slinging, no.)
What purpose does it serve Wal-mart and ConAgra to be funding a serious anti-hunger campaign? Marketing, of course. In addition to the usual perks, such as inclusion on the program’s website and promotional materials, both corporations enjoy some not-so-subtle grooming of current and future customers through the course materials. Each participant receives a cook book, certificate of completion, and reusable grocery bag, branded with not only the Cooking Matters logo but also those of Wal-mart and ConAgra. There is no altruism; the right hand knows what the left is doing. That is to say, Wal-mart and ConAgra are not in it for the betterment of their fellow Americans but for their bottom line, which comes as a surprise to absolutely no one. The marketing ploy at work here grooms not only participants to shop at their local Wal-mart and defend both corporations, but also encourages lead partners to run their Grocery Store Tours at the Walton Family Fun-house as well.
Cooking Matters, formerly known as Operation Front Line, began by pumping money into food banks and food pantries for the purchase of fresh produce. Sounds like a good plan, except food pantry workers discovered that their clients did not know how to cook the produce that they received from the pantry. The Cooking Matters curriculum was designed to provide the culinary and nutritional education to low-income populations so that they can “make the most of their food dollar.”
During the six-week, once a week course, participants learn basic cooking skills and nutrition information from a culinary instructor and a nutrition instructor, with support from a course assistant. These positions are typically volunteers. Share Our Strength requires at least two years of relevant professional or educational experience for the instructor position; no previous experience is necessary for the course assistant role.
Each week, participants receive a bag of groceries with the ingredients from the meal that they prepared in class to take home. On the fifth week, the class goes on a “grocery store tour,” led by the instructors. At the end of the tour, each participant is given a $10 gift card to purchase five items from the five different food groups to create a meal for their families.
Cooking Matters also runs the Grocery Store Tour as a single event, and many lead partners also run it as a large one-day extravaganza that is open to the public, regardless of income eligibility.
There are also courses for child care professionals and kitchen staff.
Cooking Matters works. It’s not perfect, but it’s first in its class (compared to Chefs for Kids or Kids in the Kitchen, for example). The volunteer instructor and assistant positions are open to anyone meeting Share Our Strength’s qualifications. The course materials are geared toward ending hunger and helping participants make their food budgets last longer — while making their meals healthier.
However, Cooking Matters assumes a lot of their participants. Participants must have some kind of access to the hosting site, whether that is a church, an after-school program, a residential rehabilitation facility, or wherever else classes are held. Access includes awareness that a course is going to be provided at that location, transportation, and availability for the class (not only must they be able to set aside at least 2 hours of their day each week, but courses are frequently held during the day, which can prohibit attendance for some working individuals — and the daytime class times are typically chosen by the host site for their staff’s convenience). The program assumes that the participants have a food budget, or that they will be able to after the course. Nationally in 2012, 64% of participants in Cooking Matters were on at least one form of federal food assistance, including SNAP, WIC, and free and reduced lunch or breakfast programs.
The eligibility criteria for income also inhibits accessibility. Obviously, while low-income households are likely to have fewer resources, the program assumes an across-the-board lack of nutritional knowledge of low-income individuals, while precluding such an assumption of individuals with higher incomes. The need for education on nutrition and health crosses socio-economic boundaries; just because someone is earning a higher-wage does not mean that the individual knows how to read a nutritional facts panel, knows the pros and cons of fresh versus frozen versus canned, or has any level of skill using kitchen tools outside of their microwave. You don’t need me to tell you that. Ask any middle-class-identifying college student what they know how to cook.
Growing up, I lived on frozen dinners and one-pot spaghetti (cold sauce, with “butter” from a big plastic tub), due in large part to my mother’s bipolar disorder and depression. I started learning how to cook from my great aunt, and made bacon fat gravy with oven-fried chicken, chicken casserole where everything except the onions, bell peppers, and chicken came out of a can, a jar, or a box, and tuna cakes made from saltine crackers, canned tuna, and CAFO eggs. And I thought I was eating healthy.
At the start of my senior year, one of my roommates made a dinner of chicken breasts boiled in red wine vinegar and spaghetti cooked with oregano. And nothing else.
I now know how to cook healthfully and am always excited to learn more, but even I would probably benefit from Cooking Matters. You probably would, too.
Fortunately, for some lucky folks in Columbus, Ohio, Local Matters is launching a new corporate wellness program called Wellness Matters to bridge the gap. Profits from the program will be invested in Local Matters’ other programming, including Food Matters. Accessibility remains a concern, as the program is only going to be offered through the workplace (and not all of them in Columbus, of course — only those willing and able to set aside the resources for it, including time, space, and funds).
Granted, in the current economic system, Cooking Matters and Local Matters would not last very long if they offered all of their programs for free to their host sites and participants. However, a long-term goal should be that all of these resources would be offered to everyone for free, regardless of accessibility.